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New car or HCM: The salespeople matter

July 30, 2013

(Play)Joyce is on a mission to purchase a new car. Like now. This past weekend on Facebook, she posted her plea:

“After 179,000 miles, my 2005 Passat is on its last legs so I’m shopping for a new car. I’m torn between a crossover type vehicle with extra storage space and good mileage. The latter seems to be winning… Leading my list right now are Camry hybrid, Ford Fusion hybrid, Acura TSX wagon, and Subaru Outback. Send me your facts & opinions on these and other cars…”

proteon facebookI love to research prior to a major buying decision, and let’s face it, my lot in life is to make her and my children happy. I dove into a cloud-based, big data exercise to calculate every possible feature my girl wanted in a car. Well, I use the term “car” loosely. When she writes “extra storage space,” she really means a roomful of furniture from a Cape Cod consignment store or estate sale. With all that data, insight, and an unquenched desire to make my girl happy, I gave my thoughtful recommendation. I think “jerk” was a little strong.

Pushy SalesmanSpeaking of jerks, you don’t want to deal with any, whether you’re buying a new car or a HCM (Human Capital Management) system. Doing her own research, (Play)Joyce found outstanding ratings for Acton (MA) Toyota. I’ve dealt with them, and enthusiastically agree. The “internet of buying stuff” is a wonderful ally to consumers, whether the selling is Business to Consumer (B2C) or Business to Business (B2B). There are resources out there to read about peoples real buying experiences. At Kronos, we always strive to provide our customers “the experience you expect,” and we survey prospective customers to find out why they chose Kronos or a competitor. Sometimes customers will mention their experience with a salesperson:

“Personally, I think the guy was a little bit pushy. He was a little on the pushier side. I appreciate if they are working on sales and you’ve got to do what you’ve got to do, but you know what? You are going to leave a bad taste in someone’s mouth if you push too hard.”

That quote was about a HCM competitors salesperson, but it could have come from a customer purchasing anything. The experience matters, so if you’re selling, don’t be pushy. Don’t be a jerk. And today, if the price is right, (Play)Joyce may buy her hybrid, 18-wheeler with leather seats from you…

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