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“Maybe I’m Amazed,” so write a love song!

February 27, 2015
http://www.responsys.com/blogs/nsm/cross-channel-marketing/does-my-customer-love-me/

responsys.com

On Valentine’s Day weekend, the knighted Beatle performed his “Maybe I’m Amazed” on the SNL 40 show. The old man had a shaky start, but finished strong. Sir Paul’s song always shows up in lists of the all-time greatest love songs. He sure can write a moving love song, or Something (actually written by George Harrison). Yes, it’s old, but hey, I believe in yesterday

So what’s your favorite love song? What’s the one with the words that really get you? Which one really delivers the power of love to you? In researching for this post, I found a fascinating article on the power of the love song. It explores how the words and music pull our heart strings, and also explores some of the most famous love songs ever, including those by Amy Winehouse and Carly Simon. Yeah, just who was “You’re so vain” written about?

All you need is love, and for companies and customers, it’s not enough to “Like” each other. “Like” can be fleeting, and certainly doesn’t create a long lasting relationship or loyalty, although it’s a good start. What we want at Kronos is for our customers to know our love is real, and everlasting, not just when we’re dating, but over the long run, like when we’re 64. We want you to know that anytime… Just call my name and I’ll be there. And if you really are amazed, baby don’t write me a letter. Write me a love song that tells the world how you feel. How? Here’s an example of one recently penned on G2Crowd. This line really gets me:

“Clearly they have people working for them who understand the needs of HR and Payroll. It shows in the quality of their product.”

Want to share your love for Kronos? In addition to the cool G2Crowd, TrustRadius, Software Advice, and Spiceworks are places to share your love. And baby…

Let’s stay together.

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