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Au revoir, Facebook

July 7, 2014

FINIn case you missed it while I was vacationing off the grid, Facebook may have messed with your head. Yeah, if you were one of the nearly 700,000 mice exposed to their little experiment in 2012, they fed you either positive or negative posts/images to see if they could impact your emotions. And they did, finding that resulting posts from their um, subjects skewed in the emotional direction they were force-fed. Here’s the language they used to highlight their success:

We show, via a massive (N = 689,003) experiment on Facebook, that emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness.

Hmmm… I think I’d rather not have Facebook feed me negative posts to upset me, then feed me an ad to feed me Cheeze-Its or to quench my disquiet with some product from the King of Beers.

But that’s not why I’m going to stop posting/reading personal information on Facebook. I’m bailing because it’s nothing more than mini-versions of “Keeping Up With the Kardashians.” “Hey look, Kim has a new baby!” “Wow, Khloe’s on vacation!” “Bruce is eating Wheaties!” The only difference between their “reality” (and it isn’t) show on E! and my “reality” (it isn’t either) show on Facebook is that the Kardashians make money from it, and I don’t. Plus, while I was on vacation, and even while I’m not, “reality-reality” is just fine, and I learned I didn’t need the continuous positive affirmation of people “liking” my posts. My kids and (Play)Joyce love me. I’m not sure why I needed to be “liked” so much by Facebook “friends.” All you’ll see there from now on are links to my blog posts. So I’ll be using Facebook. They just won’t be using me.

Anyway, I’ll still be here writing about the cloud and other (Work)Blog stuff, and I will begin again writing on my (Play)Blog. Oh, and I need to finish watching the series “Fargo.” I “like” it.

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