10 Harsh Truths About (My) Corporate Blogging
Today’s Friday filler before the long weekend is a response to Paul Boag’s excellent post, 10 Harsh Truths About Corporate Blogging. I thought I was pretty good at this blogging thing, but Paul’s list has me thinking not so much. Anyway, let’s run through his top 10 and expose my folly:
1. A blog does not magically generate traffic
I think I’m OK here. Traffic is building steadily over time, and no, I’m not telling you the scale. That first horizontal line is somewhere between 10 and a trazillion.
2. Blogging takes long term commitment
Check. First post October 1, 2010, and counting today, 516 since.
3. Teaser feeds are a wasted opportunity
Ugh. I changed this setting to a “teaser feed” a few months ago, because I didn’t think they were counting as “views.” OK, I’ll change it back.
4. Your not ‘engaging’ anyone
Yeah, the comments thing. 471 comments vs. 517 posts does not equal a dialogue, but a monologue. So please comment, even if it’s to tell me I suck.
5. Press releases shouldn’t appear on a blog
Uhhh… Guilty, but I don’t post many.
7. You need to show the warts and all
Well, see “big toe” above, but I’m probably guilty on this one. Maybe I’ll actually post “The Cloud – It’s incredibly hard” and my diatribe on the horrors of working with some analyst firms. If you insist on warts and all, check out my (Play)Blog.
8. Marketeers often make bad bloggers
Agree, but I’m an exception.
9. You expect too much from your readers
OK, I often tell some personal story before getting to the business point of the post, but it’s my blog, and I tell tales. If you want to skip the storytelling, just go here and my job is done.
10. Your competitors will read your blog – Get over it!
I hope so. I need the views!
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