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Touching the Workday

November 22, 2013

The dull, pinging sounds of raindrops on the car roof accompanied the words of John F. Kennedy this morning. (Play)Joyce and I had just pulled up to the front of my building, but neither of us made a move. The perfect dreary rain in the Boston area provided atmosphere to mark the somber anniversary, but the speech we were hearing was a celebration of the man’s life. On October 26, 1963, our young president was at Amherst College in Massachusetts to dedicate a library in honor of the poet Robert Frost. He was talking about art. I’m sure the speech was written by long-time speechwriter, Ted Sorensen, and it was poetry:

“If art is to nourish the roots of our culture, society must set the artist free to follow his vision wherever it takes him. We must never forget that art is not a form of propaganda; it is a form of truth. And as Mr. MacLeish once remarked of poets, there is nothing worse for our trade than to be in style. In free society art is not a weapon and it does not belong to the spheres of polemic and ideology. Artists are not engineers of the soul. It may be different elsewhere. But democratic society–in it, the highest duty of the writer, the composer, the artist is to remain true to himself and to let the chips fall where they may. In serving his vision of the truth, the artist best serves his nation. And the nation which disdains the mission of art invites the fate of Robert Frost’s hired man, the fate of having “nothing to look backward to with pride, and nothing to look forward to with hope.”

You can listen to the speech here.

Ken's Movember StacheFor today, I had planned to simply show a short clip from the opening session at this year’s KronosWorks, and to heap high praise on our Creative Director, Ken Volk (Pictured left with the ‘stache… it’s a “Movember” thing.), and his team for it. For all of it. The words, the storytelling, the production values, the art. The courage. Today, it’s a challenge for businesses to really connect with customers on a personal level. With social media, that connection is often one to one, and to be successful, you have to be real, and it takes some courage to put yourself out there to do it. I’m sure Ken and his team held their breath as this began to roll, but it connected with our audience at KronosWorks, and it connected with me again yesterday. It’s a sweeping vision of how Kronos helps businesses and people every day, and I’m fortunate to be part of it.

4 Comments leave one →
  1. November 22, 2013 11:10 am

    Great post, LD.

    Like

    • November 22, 2013 3:17 pm

      Thanks, (Work)Joyce. It’s a pleasure to showcase some of the great work done here.

      Like

Trackbacks

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