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These Aren’t the Posts You’re Looking For

July 31, 2013

Obi-wan These Aren’t the Droids You’re Looking ForAs I write this post, Google has a market capitalization of $296.71B, ranking it third among US companies. Their value is mostly um, found by being the world’s largest search engine and executing on their mission statement:

“… to organize the world’s information and make it universally accessible and useful.”

I want my posts to be universally accessible and useful, too. This blog is powered by WordPress, and it provides me metrics on search terms that bring people here. The list is fascinating to me, and you can see that a few pop culture references drive more traffic here than my holy grail: the Kronos cloud. Yeah, what some of these Jedi and Sith found may not be the posts they were looking for:

Term
% of leader
these aren’t the droids you’re looking for
100%
kool aid man family guy
59%
Kronos
59%
Cloud/SaaS
23%
Working Smarter
20%
Apple
11%
Rudolph Dentist
11%
Matrix red pill or blue pill
11%
Alabama Football
9%
Genius Bar
9%
Technology Consumption gap
8%
HR
7%
Oz
5%

I am happy to report that people found this site by searching “Kronos” nearly six times for every ten “droid” searches that brought “Star Wars” fans here. In other words, if a million (not the real number…) searches were “these aren’t the droids you’re looking for,” then 590,000 were for “Kronos,” and 230,000 were for cloud/SaaS, and so on.

And just in case you’re too young, too old, or just don’t care about “Star Wars” and “Death Star” references, here’s that scene, beautifully recreated with Lego guys!

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