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Video (Didn’t) Kill the Radio Star

June 17, 2013

Kronos Radio CommercialRemember when MTV played videos? Actually, I’m not sure what they do now, and I’m not taking the time to find out, but I don’t think it’s videos. I think they do a show about Jersey… Anyway, Video Killed the Radio Star was the first music video MTV ever played, back on at 12:01am on August 1, 1981. There’s quite a bit of internet chatter about the meaning of the song, including that it’s a slam against technology, but it’s likely more simple than that. Maybe it’s just about some dude that had a face for radio?

I was reminded of the old radio tube format last week when one of our Cloud Customer Managers passed on this email from a customer:

“Yesterday when I was driving home, I was listening to KSCS and I heard a commercial for the Kronos Cloud. In the 12+ years that I’ve worked with the Kronos application, I’ve never heard a commercial for them before.”

Now I try to avoid just being a commercial here, but it seems many people in my demographic may not have heard our radio ads. Yep. Radio. So out, it’s in. Here are samples. Take two, they’re small…

“Marketplace AM/PM” – 10 second sponsorship “tag” – running on NPR’s Marketplace:

“Just Doing It” – 30 second “spot” – running on Bloomberg radio and Dial Global radio network:

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