Skip to content

Why am I blogging?

October 26, 2012

I’ve been asking myself that question lately. I blog because I love to write, and have written nearly 850 posts over at my (Play)blog since 2005. It’s a little different scene over there, where my subjects range from saving the polka dot, to an exclusive interview with Pluto when it was tossed from the solar system, to my stellar elementary school hoops career. And yes, it is “a place to indulge my narcissism…”

But… why do I have a (Work)blog? One post I read on the Benefits of Corporate Blogging cite the following:

1. A corporate blog promotes transparency – OK. My writing is honest, and I am under no censorship by our Corporate Communications or Legal departments, but there was that one post I wrote on my experience with some of the analyst firms… It’s the only post I ever sent to someone to review. About 30 seconds later, Terri burst into my office panting, “DON’T POST THAT!” OK, I guess I do self-censor a bit.

2. A corporate blog puts a human voice to your company’s name – Check. I humanize most of my posts, as do some of my peer bloggers including (Work)Joyce Maroney, Susan Reese and Todd Black.

3. A corporate blog starts a conversation with your industry, clients and potential customers – Ah. So far I’m sucking at this. To date I’ve written 170 posts and received only 96 comments. This is one reason I worry the “conversation” is with myself…

4. A corporate blog will drive traffic to your Web site – Hmmm… I just checked my all time stats, and I’m pleasantly surprised. Here are the top clicks this blog has produced:

URL Clicks
kronos.com, including:

605

kronos.com/Careers/Careers.aspx

315

kronos.com/services/kronos-cloud-services.aspx

121

kronos.com/services/solution-optimization-services.aspx

24

kronos.com/services/education-training-knowledgepass.aspx

20

kronos.com/cloud/cloud-workforce-management.aspx

13

kronos.com/mobile-apps/workforce-mobile.aspx

12

kronos.com/labor-analysis/business-intelligence-software.aspx

11

kronos.com/products/smb-solutions/workforce-ready.aspx

9

kronos.com/blogs.aspx, including:

29

leanlaborstrategies.com

55

itsabouttime.kronos.com

50

workforceinstitute.org

39

customer.kronos.com (our customer support portal)

46

compstudy.com/about-us/interviews/interview-aron-ain-ceo-kronos

24

 

5. A corporate blog’s results are measurable. – Yes. I agree to some extent. I can measure views (19,646 views all-time), and click-through’s above, but has anyone actually purchased products or services because this blog created the awareness of them? Has any one of the 315 clicks to the Careers page resulted in someone getting a job? Have any of our customers migrated their Workforce Central into the cloud because they read about it here?

These are the answers I seek. And also why the hell isn’t there NHL hockey yet?

 

2 Comments leave one →
  1. October 26, 2012 12:04 pm

    What I also like is that blogging is free, an it doesn’t matter if anyone reads it. What matters is the humility that comes from writing it, the metacognition of thinking about what you’re going to say. How do you explain yourself? How do you describe in a couple of paragraphs, why you did something? How do you respond out loud? If you’re good at it, some people are going to read it, and if you’re not good at it, you’ll become good at it if you stick with it. This is such a micro publishing platform, that basically you’re doing it for yourself, and forcing yourself to be part of the conversation.

    Like

  2. November 7, 2012 12:18 pm

    Reblogged this on IT Lyderis.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: