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Learn to be a Genius!

September 4, 2012

This morning as I mentally crossed off from my list of blog ideas, “The 2012 Red Sox as an HR study in disengaged employees,” and “It’s not just the end of summer, it’s the beginning of school,” someone’s search algorithm put this Gizmodo story in front of me:

How To Be a Genius: This Is Apple’s Secret Employee Training Manual

Overall, I’m an Apple promoter and own an iPad that I love. This weekend, (Play)Joyce announced she thinks she’s “ready for an iPhone.” I guess she’s finally tired of sending text messages the old fashioned way… I’m not sure if I’ll wait for the rumored iPhone5 for her, or just go with this so she can ease into the new technology.

Anyway… Given Apple’s performance, you’d think retailers would be committing the training manual to corporate memory, but not everyone is a fanboy/girl of APPL or the Genius Bar. Some online publications had a decidedly different spin on Apple’s Secret Genius Sauce:

Apple’s Genius training manual shows how company herds and grooms its ‘iSheep’

The Brilliant Genius Bar Manual That Teaches Apple Employees How To Manipulate Customers

Genius training manual details banned words for Apple employees

Love ‘em or hate ‘em, Apple’s performance has been spectacular by both financial (Apple retail stores had $4.1B in sales in the second quarter) and customer experience (Net Promoter Score of 71% in 2012) measurements. The leaking and dissection of the Genius Student Workbook illustrates one reason why…

They invest in training their people.

Do you? How much more value could you be getting from your IT investments if your employees were well trained in using them? One smart and easy way to learn Kronos is by using KnowledgePass, our online education portal. Check it out. It doesn’t take a genius to learn a ton about Kronos.

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